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 The Assignment: You have been asked by
the American Chemical Society (ACS)
to design an advertisement which promotes an element necessary for the
health and well being of the human body. You must choose an age
group (children, teenagers, adults, or senior citizens) and sex (male or
female) you intend to target in your advertisement. The
nutritional requirements for your element may change depending on the
age and sex of the targeted group. Pregnancy may also be a factor
you need to consider. For example, the daily requirements for the
element calcium are different for males and females, and for children,
teenagers, adults and seniors. In addition to this, pregnant and
nursing women have additional calcium requirements for their diet.
Not every element will have different RDA’s for each of these different
groups, so you will need to check carefully. Do not rely only on
text in your presentation. Make your advertisement visually
appealing and attempt to engage the targeted audience. The project
is to be done as an individual effort. |
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You have three options for presenting
your advertisement: |
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Tri-fold pamphlet |
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PowerPoint presentation |
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Pre-taped video commercial presentation |
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The following is required information
for your advertisement: |
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1. Element
name and atomic number |
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2. Recommended daily allowances (RDA’s)
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3. Main
food sources of element (must also bring in a sample for the class to
see) |
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4. Why does
your body need this element required, how does it help the body?
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5. Problems
if you get too much in your body (include symptoms) |
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6. Problems
if you get too little in your body (include symptoms) |
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7. Are
mineral supplements containing this element available at the local
pharmacy? (Look specifically for a supplement that only contains the
one element, not a multivitamin. Use a multivitamin as a last resort,
and let your audience know that you are referring to a multivitamin if
you do so.) |
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8. If so,
what is the average cost for a daily supplement? (Pay attention to
how many pills make up a daily supplement.) |
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9. A
bibliography which includes at least three sources (including books,
web addresses, magazines, etc.). |
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10.
When conducting a search for the above
information, you will want to search under the name of your element as
well as the following: minerals, trace minerals, essential minerals,
or macrominerals. |
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Pamphlet
Presentation |
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Your pamphlet must be designed so that
it can be folded into thirds, and will have six panels for presenting
your information. There are many computer templates for pamphlets. The
following are the minimum requirements for your pamphlet:
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Title panel must show the element name
and symbol. Back panel must include your bibliography of at least
three sources, with your name at the bottom of this panel, and you
must use some color in designing your pamphlet. Black and white only
is not acceptable. |
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Must be
typed |
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DO NOT
use ruled or lined paper; no school notebook paper or paper with holes
should be used. Plain white paper is OK, but heavier paper is
preferred. |
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If you use pencil to help you
lay out the pamphlet, make sure that it is all erased before you hand
it in. |
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PowerPoint Presentation
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For those of you that have some PowerPoint experience, you may prepare a PowerPoint
presentation. In addition to visual aids, you may
also include sound effects or movie clips. You will be required
to save your final project on a blank disk. |
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Pre-taped
Video Commercial Presentation |
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For those of you that desire a more creative format,
you may use a video camera to record a three to five minute
“infomercial” about your element. You can treat it as an infomercial, a
news report, or a true product advertisement. You must turn in a
videocassette of your final project. |
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The project is a modified version of a project originally created
by Michael Geyer with
assistance from Cynthia Bedell. |
